Are you considering implementing a mobile first approach when developing your e-commerce website? Discover why this is an approach worth implementing!
The mobile-first approach makes sure that your e-commerce content is placed clearly and logically without any user interface complication. It is definitely a smart design process you should take into consideration when thinking about developing a responsive web design for your e-commerce site.
The Difference between Responsive Design and Mobile-First
Both terms, responsive design and mobile first refer to the same thing – how sites adjust to fit different screen sizes. However, they are not the same thing. Responsive design focuses on the largest screen size first (the desktop computers) in order to design for scalability and functionality across all other screen sizes. The mobile-first approach, on the other hand, focuses on mobile devices first and then on the larger screens – tablets, laptops, and then desktop computers.
Why Choosing Mobile-First?
As e-commerce continues to develop, approaching it with a mobile-first design ensures your content will display across all devices. This is because you will begin with the smaller screen and proper layout of graphics will determine the information priority from the smallest device – the smartphone to the desktop computer.
This does not mean that you should avoid desktop users, but focus more on the mobile users.
When developing a mobile-first e-commerce web design, there are a few things that you need to consider:
- Content Inventory – When your marketing, design and merchandising teams will do the content inventory, they should document and evaluate every web page and all the content including images, navigation, documents, links, and etc.
- Content Priority and Design Simplification – The mobile-first approach focuses on content order and layout. The necessary information is presented at the top such as product names, descriptions, prices, images, and etc.
- Patterns – The patterns you design will have a vital impact on the user shopping experience. Patterns such as dialog boxes, forms, icons motivate customers to dive deeper into your website.
- Engaging Layouts – Because of the lower space, the photos, product placement, and calls to action should create a chronological that makes it simple for users to understand who you are what they need.
The mobile-first e-commerce design is a necessity in the digital world we live in today. Make sure to consider implementing this modern approach as it is definitely worth it.
— Mike Madura (@mikemadura) 17 de marzo de 2017